Educational materials we recommend
Free resources from us
Even if your team isn’t employing design thinking just yet, these free downloadable resources we've created can help both inform and elevate your current creative process.
The 3 Keys to Innovating Every Day (EBOOK)
Learn what makes companies consistently innovative while others take years to turn an idea into a new product or service.
Design Thinking Questions CHECKLIST (PDF)
Questions that collaborators can ask at each stage of their process to inform and elevate creation.
HOW EMPATHETIC RESEARCH AND DESIGN FUELS INNOVATION (VIDEO)
Three special ingredients produced the secret sauce that made Apple, IDEO, Google, and others into global innovation powerhouses.
Recommended resources from others
Below are some books, articles, videos, and other resources we recommend. Most are free.
- IBM, How It Works: Design Thinking, YouTube video (2014)
- Daylight Design, What Is Design Thinking?, YouTube video (2015)
- David Kelley, How to Build Your Creative Confidence, TED Talk video (March 2012)
- ABC's Nightline with Ted Koppel, The Deep Dive (1999, YouTube clips)
These short videos illustrate specific phases of the design thinking process:
- Charles Warren, The Origins of How Might We: framing design challenges
- Cleveland Clinic, Empathy: The Human Connection to Patient Care: seeing the world through others' eyes
- Tom Chi, Google Glass Prototyping: rapid prototyping and the value of failure
- IDEO Toy Lab, Bath Toy Brainstorm: great example of collaborative creativity
- IDEO Toy Lab, iPhone Prototyping: effective scaled prototyping
- Steve Jobs, Pixar, Hollywood, and Storytelling: how animators prototype using storyboards
- Tom Kelley & David Kelley, Creative Confidence (2013)
- Tim Brown, Change By Design (2009)
- Roger Martin, The Design of Business (2009)
- Dan Pink, A Whole New Mind (2006)
- Jane Fulton Suri & IDEO, Thoughtless Acts (2005)
- Tom Kelley & Jon Littman, The Ten Faces of Innovation (2005)
- Tom Kelley & Jon Littman, The Art of Innovation (2001)
- John Edson et al., Ten Design Practices to Deliver Business Value, McKinsey (Dec 2017)
- Steve Lohr, IBM’s Design-Centered Strategy to Set Free the Squares, New York Times (Nov 2015)
These are all from the Harvard Business Review's Sep 2015 issue on Design Thinking:
- Jon Kolko, Design Thinking Comes of Age
- Adi Ignatius, Design as Strategy
- Tim Brown & Roger Martin, Design for Action
- Adi Ignatius, How Indra Nooyi Turned Design Thinking Into Strategy: An Interview with PepsiCo’s CEO
- Youngjin Yoo & Kyungmook Kim, How Samsung Became a Design Powerhouse
- Tim Brown, When Everyone Is Doing Design Thinking, Is It Still a Competitive Advantage?
A variety of thoughtful pieces:
- Suzanne Pellican (of Intuit), Design Thinking in the Corporate DNA, Medium (May 2016)
- Applying design thinking across the business: An interview with Citrix’s Catherine Courage, McKinsey Insights (Feb 2015)
- Arthur Obermayer, Isaac Asimov Asks, 'How Do People Get New Ideas?', MIT Technology Review (Oct 20, 2014)
- Innovationship, Design Thinking Introduction, (one-page PDF, 2014)
- David & Tom Kelley, Why Creativity Is Like Karaoke, Inc. Magazine (Oct 2013)
- Tim Brown, Design Thinking, Harvard Business Review (full PDF for purchase, Jun 2008)
- Roger Martin, The Design of Business, Rotman Magazine (PDF, Winter 2004)
- Helen Walters, Design Thinking Won't Save You, blog (Mar 21, 2011)
- Helen Walters, The Real Problems with Design Thinking, blog (Jul 22, 2011)
A Q&A about the practice and application of design thinking:
- David Kelley, Design Thinking for Social Good, Boing Boing interview (Sep 22, 2012)
About the How Might We process:
- Warren Berger, The Secret Phrase Top Innovators Use, HBR blog (Sep 17, 2012)
A provocation, a reaction, and a reassessment:
- Don Norman, A Useful Myth, Core77 (Jun 25, 2010)
- Bill Moggridge, Dear Don..., Core77, reply to Don Norman (Aug 2, 2010)
- Don Norman, Rethinking Design Thinking, Core77, reply to reactions (Mar 19, 2013)
- IDEO Method Cards: a deck of cards with ideas for ways to conduct observations
- IDEO: Human-Centered Design Toolkit
- ExperiencePoint in collaboration with IDEO: ExperienceInnovation, a design thinking simulation
- IDEO.org: Design Kit
- Riverdale Country School + IDEO: Design Thinking Toolkit for Educators
- OpenIDEO: a collaborative online space open to the public
- Stanford University d.school: try the Resources page, the Bootcamp Bootleg (PDF), and Design Resources
WHY DESIGN THINKING?
We teach design thinking as a method to help organizations cultivate a human-centered culture that encourages original ideas, tackles complex problems, and uncovers extraordinary new solutions. Our process has its roots in our work as pioneers of the original design process at IDEO, and embraces an attitude we live by: Innovation Made Personal.