About Us


We formed Innovationship out of a shared passion...

... a passion for helping organizations cultivate a human-centered culture that encourages original ideas, tackles complex problems, and uncovers extraordinary new solutions. With a shared background that began in the 1980s, our process has its roots in our work as pioneers of the original design process at IDEO. And in 2012, we came together to focus our efforts on how best to guide our clients through the process of discovering and integrating design thinking. Since then, we have helped startups, multinationals, academic institutions, and nonprofits around the world bring this essential process into their organization.


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Leon Segal, PhD — FOUNDER 

Leon founded Innovationship in 2012 after over thirty years in human factors, product innovation, and experience design, including leading an IDEO office. His work on empathy and design and his insight that “innovation begins with an eye” are cited in several bestselling books. He has practiced and taught at leading institutions around the world, and his experience across industries and cultures, combined with his hands-on style of teaching, give him a unique perspective on the practice of innovation. (LinkedIn)



Scott has helped thousands of people around the world learn design thinking since starting his own firm in 2009. Previously, he spent over two decades at IDEO in corporate storytelling, marketing communication, business development, employee experience, and more. As a writer and editor, he has created everything from white papers to websites, and he contributed to a number of books, including The Ten Faces of Innovation and The Art of Innovation, both by Tom Kelley, and Change By Design by Tim Brown. (LinkedIn)

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Anna guides the dynamics of teamwork within the organization and contributes her expertise in transformative learning to the design of various training programs. An educator and independent scholar with over 15 years of experience in Transformative Learning, individual counseling, and group facilitation, Anna’s diverse background includes a career as a fashion model in Europe and the US and founding an alternative elementary school. (LinkedIn)

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lawrence shubert — PARTNER

Larry is an entrepreneur and a former principal of IDEO. He has over 25 years of innovation and product development experience as a designer, leader, educator and executive in wide range of consumer and commercial markets. Keeping his design skills warm, Larry continues to provide design strategy and development through his own firm, Zip Innovations, consulting on a range of products and services. (LinkedIn)