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Helen Walters: The Real Problems with Design Thinking

Helen Walters, 2011: Executives are understandably looking for tidy ways to guarantee their innovation efforts — but they’d be better off coming to terms with the fact that there aren’t any.

Scott UnderwoodAugust 17, 2018
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Don Norman: Rethinking Design Thinking

Scott UnderwoodAugust 17, 2018
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Forbes: The Designer Who Changed Airbnb's Entire Strategy

Scott UnderwoodJuly 11, 2018
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