Forbes: The Designer Who Changed Airbnb's Entire Strategy

Rebecca Sinclair, 2018: The “ah-ha” came through by practicing design thinking... At the time, like a lot of tech startups, we called the website and the app “the product” -- which was both limited and limiting. Suddenly, we were looking at a journey through these sticky notes, imagining our customers booking, and we saw that the moments that mattered most were offline.

Scott Underwood