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McKinsey: Applying design thinking across the business

Catherine Courage, 2015 (SVP of customer experience at Citrix Systems): We’ve made 'design driven' one of our leadership blueprint competencies. Now, every employee needs to describe, at the end of the year, what she or he did to contribute to the customer experience. 

Scott UnderwoodJune 21, 2018
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Intuit: Design thinking in the corporate DNA

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