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Scott Underwood



FRee DOwnload: Design thinking questions checklist


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Questions to Ask for Better Innovation

One of the hallmarks of design thinking is a mindset of curiosity. We continuously ask questions about what we know and what we should do next.

Whether we do it to verify our own assumptions, or to take a step back to look for hidden opportunities — asking questions lets us avoid jumping to obvious solutions and keep an open mind for further exploration.

In our Design Thinking Questions Checklist, we’ve identified questions that collaborators can ask at each stage of their process to inform and elevate creation.


Even if your team isn’t employing design thinking just yet, this initial list can help both inform and elevate your current creative process. Download the Checklist, play with it, and add your own questions — find ways to keep your mind open to new possibilities. 



We teach design thinking as a method to help organizations cultivate a human-centered culture that encourages original ideas, tackles complex problems, and uncovers extraordinary new solutions. Our process has its roots in our work as pioneers of the original design process at IDEO, and embraces an attitude we live by: Innovation Made Personal.

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