Go Paper, Go Vertical, Go Visual, Go Big

Posted by Scott Underwood on 5/12/16 5:52 PM

Remember maps? You know, paper maps, those big unwieldy foldy things you kept in the glove compartment of your car?

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Topics: General, Reflection & Integration, Leadership & Organization

Ubiquitous Innovation: What are your thoughts?

Posted by Leon Segal on 10/12/15 5:00 PM

 

How can we make observation, ideation, and prototyping an integral part of daily life?

Post your comments and questions, and we'll be happy to respond and add our perspective.

 

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Topics: General, Empathy & Inspiration, Examples

Bringing Design Thinking to UTEC in Lima, Peru

Posted by Scott Underwood on 8/24/15 4:06 PM

Larry and I just got back from teaching a design thinking workshop for three days in Lima, Peru, where we had a great time! The food, the people, the ocean -- I recommend it, and not just as a stop on the way to Cuzco.

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Topics: General

Why Design THINKING?

Posted by Leon Segal on 7/6/15 11:43 AM

We love design thinking: it's a process that we've been creating and playing with for over two decades, one that continues to challenge us and give us joy every day.

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Topics: Defining & Framing, General

Steve Jobs: The Value of Early Prototyping

Posted by Leon Segal on 5/18/15 10:10 AM

Prototypes are the currency of innovation. Ideas, in and of themselves, are great for greasing the wheels of innovation and keeping the creative fire burning. But for an idea to be useful, it must be contextualized, it must be presented in what we consider to be a prototype.

 

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Topics: General, Test & Prototype

And the Oscar goes to...

Posted by Leon Segal on 2/24/15 11:03 PM

The Global Innovation Summit in San Jose was great: the Oscar goes to T2VC for a wonderful event.

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Topics: General, History

Intelligent devices can make us stupid

Posted by Leon Segal on 2/16/15 9:11 PM

Navigation apps are great at getting us to our destination, but teach us nothing about the place we're in. The more they tell us, the less we know.

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Topics: General, History

Steve Jobs: See Everything as a Design Prototype

Posted by Leon Segal on 1/16/14 1:04 PM

When I mention the concept of "design thinking", people who are unfamiliar with the term often ask me: "So, how do designers think?" 

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Topics: General

Industrial Designer Addresses Risk in Design Thinking

Posted by Scott Underwood on 7/23/13 4:13 AM

John Caruso is associate professor of industrial design at the Milwaukee Institute of Art and Design (MIAD), and he was asked about design thinking in this interview with BizTimes.com. I think Caruso does a great job hitting all the highlights without glossing over how messy and chaotic it can feel to new practitioners. In particular, I liked this exchange:

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Topics: General

Video Q&A with Design Thinker Charles Eames

Posted by Neil Goldberg on 7/17/13 3:54 AM

Charles Eames stands tall among the earliest design thinkers and doers. This fantastic movie was made in France on the occasion of the exhibition “qu’est ce que le design?” at the Musee des Arts Decoratifs, at the Louvre in Paris, in 1972, as a question and answer session. 

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Topics: General, History

Does Empathy Help Innovation Leaders Think More Freely?

Posted by Leon Segal on 5/26/13 3:54 AM

In a recent session with a client, participants noted how our insistent focus on the customer’s experience helped them think more freely and come up with innovative ideas. 

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Topics: General, Reflection & Integration, Ideation & Brainstorming, Empathy & Inspiration

Innovation: Is It a Craft or a Ship?

Posted by Leon Segal on 5/26/13 3:54 AM

I heard someone use the word “craft,” and thought what a great word it is for describing the precise and intentional application of a skill. 

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Topics: General

Design Thinking and the Art of Storyboarding

Posted by Scott Underwood on 5/12/13 3:54 AM

Here’s a 13-minute short called Finding Lady: The Art of Storyboarding, which gives a good history of the process from its origins in the Walt Disney animation studios through Disney live action films, Hitchcock, and modern movies (represented by Kevin Costner).

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Topics: General, Storytelling

Innovation Leadership: How Silicon Valley's Tesla Reframes 'Sideways'

Posted by Neil Goldberg on 5/9/13 3:54 AM

A recent article compared Tesla, the innovative electric car company based here in Silicon Valley, with Kandi Technologies, the upstart electric vehicle company in China. It got me to thinking about frames – lateral and vertical. A case of two little guys: one innovating laterally and the other vertically.

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Topics: Defining & Framing, General

"How Might We...?" vs. "Why Should We...?" in Design Thinking Process

Posted by Leon Segal on 4/15/13 3:54 AM

“How might we…?” Harvard Business Review referred to this as “the secret phrase top innovators use”, in an article in which Tim Brown very precisely broke down the question and explained the value of using these three words at the start of every project. Learning to ask ‘how’ is indeed a powerful tool. Asking ‘why’ is just as important.

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Topics: General, Ideation & Brainstorming

Business Innovation: Genius is 10.9% Desperation, 0.1% Pure Elation...

Posted by Scott Underwood on 4/3/13 3:44 AM

We toss around terms like "business innovation", "creative thinking", and "genius." What is genius? I like this answer. It's an update on Thomas Edison‘s old saying, courtesy Maria Popova‘s Explore:

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Topics: General

Everybody is a designer? Yes, and yet…

Posted by Leon Segal on 3/16/13 3:44 AM

One of the big things that the design thinking “revolution” has highlighted is that everyone is a designer. True: we all create and produce new things on a daily basis, from what we wear in the morning to that special twist of lemon we add to the dish we serve for dinner. And yet… try walking into IDEO’s studio in San Francisco and applying for work as a designer, and when asked for your qualifications, quote Tim Brown or David Kelley who said “Everyone is a designer.” I don’t think that will work… There’s design, and there’s Design.

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Topics: General

Shameless copying? By all means!

Posted by Leon Segal on 3/15/13 3:22 AM

In a recent meeting with a big global client, we were asked if we could help them “shamelessly copy” another company’s product. Sounds shocking? Not really… Imitation is an essential first step in the process of learning. Think of it: throughout life, all learning processes, including those aimed at acquiring creative skills, start with imitation. Every company that comes to us with the desire to learn “design thinking” wants to, in essence, copy an iconic organization that represents this approach.

So: just like every journey of 1000 miles begins with one step, innovation can begin with copying.

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Topics: General