Why Design THINKING?

Posted by Leon Segal on 7/6/15 11:43 AM

We love design thinking: it's a process that we've been creating and playing with for over two decades, one that continues to challenge us and give us joy every day.

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Topics: Defining & Framing, General

Handout on Design Thinking Questions

Posted by Leon Segal on 10/16/14 1:45 PM

Sharing the fundamentals of design thinking means giving people a methodical way to approach creative collaboration. It's a true pleasure to see workshop participants "get" the approach and embrace it in their work processes. To that end, here is a handout on design thinking questions that we give to workshop participants.

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Topics: Defining & Framing, Test & Prototype, Reflection & Integration, Ideation & Brainstorming, Leadership & Organization, Storytelling, Empathy & Inspiration, Examples, Innovation Capacity, Mentoring

Innovation Begins With An Eye: Empathy & Design Thinking

Posted by Scott Underwood on 10/3/14 11:55 AM

In this post I connect the concept of the "empathic practitioner" with the concept that "innovation begins with an eye" — a phrase Leon coined and Tom Kelley reused in his book The Art of Innovation.

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Topics: Defining & Framing, History, Empathy & Inspiration

Design Thinking, Fast and Slow (or, How Design Thinkers Succeed)

Posted by Scott Underwood on 4/2/14 8:00 AM

Our tendency in any problem-solving exercise is to solve the problem, ASAP.. This causes us to latch onto the first good solution we find and figure out how best to execute it. Design Thinking asks you first to pause and reconsider the problem: what is the opportunity here? Here I share thoughts on framing problems design-thinker-style, inspired in part by running across a review of Paul Tough's book, How Children Succeed.

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Topics: Defining & Framing

March 16th: How to Leverage Human Factors, IDEO-Style, for Healthcare Innovations

Posted by Leon Segal on 3/10/14 6:00 AM

In our seminar next week at the Human Factors and Ergonomics Society's International Symposium on Health Care in Chicago, we will address how IDEO used Human Factors to propel itself to the forefront of global design innovation... and how to leverage human factors to accelerate healthcare innovations, including medical device design innovations. Here's a seminar preview and links to learn more.

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Topics: Defining & Framing

Innovation Leadership: How Silicon Valley's Tesla Reframes 'Sideways'

Posted by Neil Goldberg on 5/9/13 3:54 AM

A recent article compared Tesla, the innovative electric car company based here in Silicon Valley, with Kandi Technologies, the upstart electric vehicle company in China. It got me to thinking about frames – lateral and vertical. A case of two little guys: one innovating laterally and the other vertically.

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Topics: Defining & Framing, General