I really enjoyed being a guest speaker at the Hubspot INBOUND 2016 conference this month in Boston. I was delighted that my session, Today is a Prototype for Tomorrow, was attended by over 400 people.
One insight from the conference that I want to share is how technology has transformed the conference-going experience. From QR codes, through near-field sensors, to smart badges and real-time updates, the seamless emergence of an "event-based community" of thousands is amazing to observe.
Check out my short 4 minute video from the conference that talks about the reason why some companies are consistently creative and innovative... and others are not.