Robert Celaschi

Robert Celaschi is a member of Innovationship's marketing team. He has been a business journalist for 30 years, both as a reporter and an editor. He is a former managing editor of the Silicon Valley/San Jose Business Journal. He joined Business Communications Group in 2005.

Recent Posts's 'Design Thinking in Healthcare' Features Innovationship Client's Healthcare Innovations

Posted by Robert Celaschi on 5/28/14 11:53 AM

With help from Innovationship, a community health system learned how design thinking could improve healthcare for a high-need population. A new post at gives the details.


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Topics: Examples

Brainstorming Is Not the Only Game in Town. But It Does Work.

Posted by Robert Celaschi on 4/21/14 11:53 AM

Innovationship's critique of the video about Brainswarming sparked some spirited replies from its creator. There is room for both techniques, and others, too. But brainstorming is still the heart of innovation, says Innovationship founder Leon Segal.

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'Brainswarming' Creator Misses Brainstorming's Point

Posted by Robert Celaschi on 4/8/14 9:00 AM

Alternative to brainstorming has merit but isn't a substitute, say Innovationship's Leon Segal and Scott Underwood. 

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Topics: Ideation & Brainstorming