innovation made personal

We teach design thinking, and apply this unique method of collaborative creativity to solve exciting challenges faced by organizations, teams, and individuals.
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FUJITSU   Over six months we worked with Sunnyvale-based Fujitsu Labs of America to introduce design thinking methods to their R&D process, including field observation, brainstorming, and storyboarding. Their team gained innovation leadership skills and emerged with two possible initiatives.

UCLA ANDERSON   We helped integrate design thinking into the Clinic Leadership Institute (CLI), a program produced by Blue Shield Foundation California. We led workshops, observations, and mentoring conferences for a group of five community health clinics across California, one of which, Venice Family Clinic, remains a valued client.

UTEC   This technology and innovation-focused university in Lima, Peru sponsored a three-day, open-invitation workshop for local professionals and students. It was so successful, we're planning to put on a series and add some higher-level classes.

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Latest Posts at the Innovationship Blog

Can you see what's NOT there?

Anyone who's recently attended a workshop of ours knows this is a story we really like: how seeing what's not there was key to increasing aircraft survivability in WW2. Read the story.For us, this story is a wonderful...More

Re-think and Re-imagine

These were words from Virginia M. Rometty, IBM's chief executive, when she talked about adopting a design-centered strategy at IBM.   This recent New York Times article tells the story of how IBM is adopting a...More

Creativity and the Brain

As amateur musicians, both Scott and I loved reading this article by Katrina Schwartz, Creativity and the Brain: What We Can Learn From Jazz Musicians. The connection between improvising music and innovation is, to us, very...More