A proven design thinking method used by top innovators
After decades of helping organizations prosper at IDEO and in our own practices, we reunited to form Innovationship. We use design thinking methods to infuse innovation culture throughout your business. Recent clients include Fujitsu Labs of America, Pepsico, Qualcomm, and UCLA Anderson School of Management.
Over 6 months we worked with Sunnyvale-based Fujitsu Labs of America to introduce design thinking methods, including field observation, brainstorming, and storyboarding. Their team gained innovation leadership skills and 2 possible initiatives emerged.
Innovationship participated in The Clinic Leadership Institute (CLI), a program produced by Blue Shield Foundation California. At UCLA we led workshops, observation exercises, and mentoring conferences. Each clinic applied insights from CLI work to its innovation programs.
Hundreds of Qualcomm engineers and user researchers gained design thinking skills in workshops led by The Fairfax Group and Innovationship. We also guided brainstorming for the Qualcomm Life Advisory Council as it discussed applications in healthcare technology.
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Prototypes are the currency of innovation. Ideas, in and of themselves, are great for greasing the wheels of innovation and keeping the creative fire burning. But for an idea to be useful, it must be contextualized, it must...More
The Global Innovation Summit in San Jose was great: the Oscar goes to T2VC for a wonderful event. What a great conference T2VC produced in San Jose: Global Innovation Summit 2015. The room was packed with people from...More
Navigation apps are great at getting us to our destination, but teach us nothing about the place we're in. The more they tell us, the less we know. I love my Waze app, and can’t imagine what it would be like to get from...More
A large compounding pharmacy hired Innovationship for design thinking training and consulting. Over four months, participants generated concrete ideas for near-term product improvements, and emerged with the skills they need...More
Way back in 1959, Isaac Asimov gave a small group of ballistic missile defense system scientists piercing insights regarding the creative process — even describing brainstorming sessions in high detail. Fifty-five years...More
Scott Underwood Co-Founder & Partner Innovationship LLC