A proven design thinking method used by top innovators

After decades of helping organizations prosper at IDEO and in our own practices, we reunited to form Innovationship. We use design thinking methods to infuse innovation culture throughout your business. Recent clients include Fujitsu Labs of America, Pepsico, Qualcomm, and UCLA Anderson School of Management.
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innovation trainingOver 6 months we worked with Sunnyvale-based Fujitsu Labs of America to introduce design thinking methods, including field observation, brainstorming, and storyboarding. Their team gained innovation leadership skills and 2 possible initiatives emerged.


innovation trainingInnovationship participated in The Clinic Leadership Institute (CLI), a program produced by Blue Shield Foundation California. At UCLA we led workshops, observation excercises, and mentoring conferences. Each clinic applied insights from CLI work to its innovation programs.


innovation trainingHundreds of Qualcomm engineers and user researchers gained design thinking skills in workshops led by The Fairfax Group and Innovationship. We also guided brainstorming for the Qualcomm Life Advisory Council as it discussed applications in healthcare technology.

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Browse our updated Resources Room

Download free booklets and handouts. Take a brochure. Scan media coverage. Read the blog. Find articles, videos, and tools at other websites...

Latest Posts at the Innovationship Blog

Creative Collaboration Thrives at TechWomen 2014 (#TW2014)

Creative collaboration was everywhere we looked at #TW2014, where Scott, Anna and I led a design thinking workshop. Here are my takeaways from co-presenting at this remarkable gathering.     A selfie is worth a...More

Handout on Design Thinking Questions

Sharing the fundamentals of design thinking means giving people a methodical way to approach creative collaboration. It's a true pleasure to see workshop participants "get" the approach and embrace it in their work...More

Innovation Begins With An Eye: Empathy & Design Thinking

In this post I connect the concept of the "empathic practitioner" with the concept that "innovation begins with an eye" — a phrase Leon coined and Tom Kelley reused in his book The Art of Innovation....More

An Innovation Agent's 9 Essential Skills

The capacity to innovate comprises a set of skills that are learned, and earned, through rigorous practice and expert mentoring. Skilled individuals — we call them Innovation Agents — use their new knowledge to...More

Innovation Mentoring Offer to Debut at North Bay Innovation Summit

At the North Bay Innovation Summit this week, one prize for competition winners is use of our Innovation Mentoring service. Other companies can use it to drive business innovation, too. We’re excited to be one of the...More